General Public Agency
National Trust Visitor Engagement Study

The National Trust is seeking to become a more open, listening and forward-looking organisation that can bring its audiences, volunteers and workforce closer to the core mission and its activities. Key to this is the way the Trust develops the visitor experience: the way it presents and interprets its properties and the �offer�.

General Public Agency was commissioned to produce a study which examined how the National Trust can benchmark its work in relation to the visitor experience, how this work might be positioned nationally and internationally, and how the work around engagement may be enhanced. General Public Agency carried out research into the value and measurement of what the Trust offers within this wider context, to provide strategic advice going forward.

June – November 2008
National Trust
Clent Hills. Photo by Richard H R White
Clent Hills. Photo by Richard H R White